Yves Rocher Expands in Canada

Yves Rocher is opening its first store and franchise in Nova Scotia in the Mic Mac Mall on Sept. 23. The 825 sq.-foot store called The Atelier of Botanical Beauty, is located on the lower level of the mall.

“We are very pleased to open a store in Halifax because the city is a vibrant and dynamic metropolis and we feel strongly that our beauty products and spa services will be appreciated by Haligonians and other nearby residents,” says René Desmarais, CEO of Yves Rocher North America Inc. “We’ve been established in the Maritimes since a few years, in Moncton and Fredericton, but waited to open in Halifax until we launched our new store concept and franchise model.”

Yves Rocher has been operating in North America since the mid-1980s running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched an Internet sales site as well.